Overview of Article: This is an overview of the Design Thinking process with a particular focus on IDEO and some of their projects. It also gives a look at an interesting project of managing the lines that people find themselves standing in for long periods of time.
Thoughts on this Article: This reminds me of the Nightline “Deep Dive” video that took the same approach: Overview of the company and then a project. In Nightline’s case, they project was a new product (shopping cart), for Wired, it is more of a social process innovation. This also tracks with IDEO’s change in focus over the past 10 years.
Original Post HERE at Wired.Co.UK
Reinventing British manners the Post-It way
By Ben Hammersley|03 November 2009
It’s the hot design company hired by Apple to create its first mouse, (and by Microsoft to create its second), by the Post Office to rework the postbox, by Muji to create its wall-mounted CD player and by Procter & Gamble to reinvent toothpaste tubes. It made the Nokia N-gage, the Palm V and the Head Airflow tennis racquet.
Now IDEO is being retained by Barack Obama’s White House to help to reinvigorate the American civil service; by the government of Iceland to help the country to innovate its way out of financial crisis; and by the Kellogg Foundation to reinvent education. Read the rest of this entry »