Posts Tagged ‘UX’

Fabio Sergio on Design Thinking

Saturday, August 29th, 2009

Lift_2Overview of Video: This is a talk from the LIFT Conference 2008. Fabio Sergio, Design and User experience strategist and creative director at frog design, focuses his presentation on Design Thinking and its role in creating habitable and desirable futures. He shows various examples to explain how people-centred design goes beyond usage or consumption and should be about culture and seeing people how people react to things within their own culture.

Thoughts on this Video: Really interesting look into the way that Design Thinking can be applied to issues well beyond products.  This focus us on the delivery of service, and how to make that effective using DT.  I think this may be more of a UX (user experience) talk than a DT process talk.  A bonus is some cool designs that may appear in the future.

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Posted in User Experience, Videos | 1 Comment »

Is Your Design Thinking Showing?

Friday, August 7th, 2009

UX matters logoOverview of this Article: Jim Nieters brings a perspective from the User Experience (UX) arena to the conversation on Design Thinking.  He looks at how that area can and should interact with others in the product design and development process.

Thoughts on this Article: It is a good look into the overall process and how all the parts can benefit if and when they work together.  He makes several very good points especially that different areas have very different ways of thinking…and that is actually a good thing.

Appears at UX Matters

By Jim Nieters

Published: July 19, 2009

I hope so! Every discipline on a product team provides unique value—including User Experience, Product Management, Engineering, Sales, and Business Development. But each of them views the world through a different lens. When all of these disciplines deliver strategic value, their products delight users and their companies successfully differentiate themselves in the marketplace—which translates to greater revenue and profitability. Successful companies deliver a tangible value proposition. Think about it. What are the value propositions for Southwest Airlines, Apple Computer, Toyota, and Starbucks? Are they the same? No. Each is unique, and their value propositions are clear.

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