Posts Tagged ‘UX matters’

Is Your Design Thinking Showing?

Friday, August 7th, 2009

UX matters logoOverview of this Article: Jim Nieters brings a perspective from the User Experience (UX) arena to the conversation on Design Thinking.  He looks at how that area can and should interact with others in the product design and development process.

Thoughts on this Article: It is a good look into the overall process and how all the parts can benefit if and when they work together.  He makes several very good points especially that different areas have very different ways of thinking…and that is actually a good thing.

Appears at UX Matters

By Jim Nieters

Published: July 19, 2009

I hope so! Every discipline on a product team provides unique value—including User Experience, Product Management, Engineering, Sales, and Business Development. But each of them views the world through a different lens. When all of these disciplines deliver strategic value, their products delight users and their companies successfully differentiate themselves in the marketplace—which translates to greater revenue and profitability. Successful companies deliver a tangible value proposition. Think about it. What are the value propositions for Southwest Airlines, Apple Computer, Toyota, and Starbucks? Are they the same? No. Each is unique, and their value propositions are clear.

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