is an office is just another type of cage or a fiery pot of stewed yummy ideas & innovation?
RT @lseisig: Feb 18 seminar New title - Enabling or Throttling Innovation: Trust, Risk and Control in Third Sector/State relations http://bit.ly/9WhUty
Café Innovation -- New bottles (or, ways to sell) and old wine http://bit.ly/9wXeHX #bpm #sap
New Post: Café Innovation -- New bottles (or, ways to sell) and old wine: The evidence is growing in how so... http://bit.ly/d4zPeY
Café Innovation -- New bottles (or, ways to sell) and old wine http://bit.ly/b1AsRt
Innovation: Communicatie, innovatie en... frustratie: Sociale media 2B or not ... http://bit.ly/bAX2jU
@bcbusiness every innovation starts with the positive decision to do something new or different: "Yes".
SERVICE INNOVATION: CUSTOMER SERVICE: PART OF MARKETING OR...........? http://ow.ly/18d7v
@TechFlash 's Todd B talked about Microsoft's innovation (or lack thereof) on the @KUOWconvo today. Take his poll! http://bit.ly/ao3IBMThursday, November 19th, 2009
Overview of this Interview: This is PART 3 of an interview with Tom Kelley on many aspects of leading at IDEO and the things they are still learning as a company.
Thoughts on this Interview: Vern Burkhardt does a great job of asking insightful questions into the things that Tom has learned as a leader in a company that is rewriting the rules of design and business. I appreciate that Tom brings the importance that Face to Face communications as a primary issues for effectiveness.
Original Interview HERE at ideaconnection.com
Interview with Tom Kelley, General Manager of IDEO, and Author of The Art of Innovation and The Ten Faces of Innovation
VB: Would you talk about the concept of mapping your customers’ or potential customers’ journeys?
Tom Kelley: We discovered while designing products and services that you can follow a customers’ journey every step along the way in their dealings with you. Some of the steps include discovering about your service, exploring your offering, trying it for the first time, becoming more familiar with it, and then using it on a regular basis. In each step you can distinguish yourself, you can provide something special as opposed to being the same as every one else.
One slightly extreme example is the backpack company, JanSport, which made its warranty services different than anybody else’s. If you send your backpack in to be re-sewn or repaired JanSport sends you a little postcard with a message from your backpack while it’s at camp. No one would say this warranty service is ordinary. (more…)
Tags: Design Thinking Process, Ideo, Process, tom kelley
Posted in Articles, Ideo | 1 Comment »
Tuesday, November 17th, 2009
Overview of this Interview: This is PART 2 of an interview with Tom Kelley on many aspects of leading at IDEO and the things they are still learning as a company.
Thoughts on this Interview: Vern Burkhardt does a great job of asking insightful questions into the things that Tom has learned as a leader in a company that is rewriting the rules of design and business. I appreciate that Tom brings the importance that Face to Face communications as a primary issues for effectiveness.
Original Interview HERE at ideaconnection.com
Interview with Tom Kelley, General Manager of IDEO, and Author of The Art of Innovation and The Ten Faces of Innovation
VB: “There’s something terribly liberating about applying an abundance mentality to your ideas, thinking, and work. There’s a Zen-like force here at play…” Would you talk about this?
Tom Kelley: An abundance mentality drives innovation.
The opposite of an abundance mentality is a scarcity mentality. If people have a scarcity mentality about their ideas, and we’ve all encountered people like this, they’ve usually got one favorite idea. They’ve been plugging at this one idea for the last decade, and are worried about not getting enough credit for it. They’re defending their idea–even if it’s weak they’re defensive about it.
If you can have the opposite attitude – an abundance mentality – it goes a long way towards fueling a culture of innovation. With this mentality you are more likely to say, “I’ve got this idea, but you may take it and build on it.” You and the other person go back and forth and when he or she says, “This part won’t work”, you are more likely to reply, “Okay, how can we make it work?” rather than, “No, I think it will”. You are not defending your turf all the time.
In an abundance mentality, you are more generous with your ideas because you know you’ve got more. This allows you to blend and mix your ideas, and to get synergy. It’s an important cultural value that contributes to innovation.
In an innovation culture, people will know you are continuously creating and contributing new ideas. The group doesn’t concern itself with who created the ideas. It’s more of a group effort.
At IDEO we believe everything that is done in organizations today is ultimately a group effort. An abundance mentality helps fuel that type of perspective.
VB: You say, “Prototyping is a state of mind.” “When all else fails, prototype til you’re silly.” Why is it so powerful? (more…)
Tags: Ideo, Innovation, tom kelley
Posted in Articles | No Comments »
Tuesday, November 17th, 2009
Overview of this Interview: This is an interview with Tom Kelley on many aspects of leading at IDEO and the things they are still learning as a company.
Thoughts on this Interview: Vern Burkhardt does a great job of asking insightful questions into the things that Tom has learned as a leader in a company that is rewriting the rules of design and business. I appreciate that Tom brings the importance that Face to Face communications as a primary issues for effectiveness.
Original Interview HERE at ideaconnection.com
Interview with Tom Kelley, General Manager of IDEO, and Author of The Art of Innovation and The Ten Faces of Innovation
Vern Burkhardt (VB): What are some of the most interesting and exciting parts of your job as General Manager of IDEO?
Tom Kelley: The most interesting and exciting are tapping into the collective brain of the 530 people who work at IDEO. I am not a designer, engineer, or anthropologist so I don’t generate the source material at IDEO. I am the lucky guy who gets to tap into the reservoir of great insights that are being generated there every day.
I recently spent three days at an off-site meeting where most of the participants were IDEO people from around the world. They shared new insights about healthcare, green technology, and media entertainment projects we are working on. Wow, it was an incredible download because there’s a lot of interesting ’stuff’ going on. Being a part of that community is one of the most interesting aspects of my job.
VB: It’s a highly creative environment.
Tom Kelley: Since we are members of the same family at IDEO open sharing occurs. It’s fun to see the latest things. It’s the future because these are innovations that haven’t yet been announced to the world.
VB: You say if you could choose just one persona it would be the Anthropologist. No doubt because you are adept at one of the hardest parts of the innovation process – “seeing with fresh eyes”. Which one or two of the other nine personas do you especially enjoy playing in terms of “being innovative?” [Vern's note: Tom Kelley describes ten 'roles' – the 'personas' – various members of an innovation team may choose to take on. They are the learning personas (Anthropologist, Experimenter, and Cross-pollinator), the organizing personas (Hurdler, Collaborator and Director), and the building personas (Experience Architect, Set Designer, Caregiver, and Storyteller).]
Tom Kelley: Anthropology is number one in my mind, but I also love the Experience Architect. The Experience Architect takes the insights from anthropology and other sources, and converts them into the customer experience, employee experience, or whatever is the target audience. How you translate or adapt insights into action when thinking about the customer journey and trying to be special at every step along the way, rather than only considering your product as a commodity is fascinating.
I also like the Set Designer. They’re the person who uses the physical environment as a strategic tool to influence the attitude, behavior, or even the performance of the team that works in a physical space. While it may not be the most powerful of the innovation roles, it’s often the persona most frequently overlooked. People don’t think of space as being strategic. At IDEO we think space can be quite strategic, and that it can affect everything that happens.
There is a new book out titled Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. I am in the middle of reading it. The authors talk about how making small changes can make a difference. For example, retailers understand that if you put candy at the eye level of young children they will grab onto it, and their mom will be encouraged to buy it. That’s not necessarily a positive nudge, but it works and increases sales.
In the same way, small changes in the work environment can change behavior, encourage interactions, get people to share more things, and keep people from being isolated. It can make for better brain storming sessions. That’s why I like the Set Designer.
VB: It can keep people from becoming stale? (more…)
Tags: Ideo, Innovation, tom kelley
Posted in Articles, Ideo | 1 Comment »
Monday, July 27th, 2009
Overview of this talk: IDEO’s success, Kelley says, comes from its philosophy: you don’t have to be a genius to have a great idea and companies that encourage this creativity will excel.
Thoughts on the talk: Good information for those who are looking at the elements of creativity and the impact it can have on an organization.
Tags: creativity, design thinking, Ideo, tom kelley
Posted in Ideo, Process | No Comments »
