Posts Tagged ‘social impact’

On Design Thinking and Beyond

Wednesday, February 17th, 2010

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Overview: A blog/article from a Design Thinking student

Thoughts: This article brings a collection of resources on the topic of Design Thinking to a good conclusion that Design Thinking is more than design.

On Design Thinking and Beyond

Original Post HERE  by kshitiz at kshitizanand.com

Of late there has been a sudden rise in interest in the propagation of Design Thinking. The impetus  to this has been hugely due to some articles in the Harvard Business Review(last year), and  Businessweek (this year).

If the need of the hour is to think innovation and think beyond the obvious, Design Thinking is definitely an essential tool. A lot of companies like Apple, who are driven by Design, have been doing it for years now. A few more have joined the bandwagon, as mentioned in this another post by BusinessWeek.

Apart from these above, there has been the recent publicly available talk by Tim Brown at the TED conference this year. Brown is evangelizing that Design Thinking needs to go to a much larger scale and also that designers should start to think big.

Everyone seems to be acknowledging it. A few seem to understanding it, and a fewer seem to be to be understanding it. The interesting point about Brown’s talk is that he looks at going beyond the notion of consumerism with which Design has been traditionally associated with.

One of the other great design thinkers, who I admire, and have been a student of myself, Erik Stolterman also talks about the notion of Design Thinking in his blog Transforming Grounds. He also makes the very valid point that Design Thinking is been there since a long time and has found its applications in numerous fields.

I strongly believe that one of the areas where Design can play a huge role is Design for Social Impact. This also happened to be the topic of my Masters thesis at Indiana. The challenges are immense, and the solutions are rarer to find, and that is why Design Thinking becomes important.

The outcome of the application of Design Thinking to create Design Models, to create actual solutions for a social cause, is not been explored much. Therefore in the Design Research Company that I have started, Deskala, we are primarily aiming to achieve this. The questions that we ask day in and day out, in due course of our field studies, is how Design can be used to bring about the Social Change. Being in a country like India, where there is a certain amount of Social Innovation happening at the Base of the Pyramid, we stand a good chance to see the applicability of Design Thinking and its measure its success.

Design Thinking however need not be culminating in Social Innovations in the form of  products only. The outcome could be an interface, it could be a service that is designed, it could be a model etc. Because Design Thinking itself tends to see its application in different areas, the outcomes vary.

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Designing for Social Impact

Saturday, October 31st, 2009

Overview of Post: Robert Fabricant continues his blogging from a workshop with social innovators.  part one HERE

Thoughts on this Post: I appreciate the points that Robert makes on how to approach social design.  He offers very practical ways to move the process forward.

Live From PopTech: Designing for Impact

Original Post and Comments HERE at FastCompany.com

The design process really kicked into high gear on day three–Kevin Starr of the Rainer Arnhold Fellows program and I teamed up for our presentation.

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Members of the PopTech fellows program

No one is better than Kevin at getting social entrepreneurs to think clearly about their interventions. He set up some basic components of each fellow’s impact model, including the concise definition of their mission and, more importantly, impact measurement.

It may seem counter-intuitive, but I prefer to work backwards from impact, rather than forwards from mission in the social innovation design process. It really clears a lot of things up fast. If you know the specific impact that you are trying to achieve, the steps to get you there become very clear. And the organization that you need to drive those steps emerges quickly. With a group that has this kind of creativity and capacity it is all about focus. (more…)

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INTERNI- Relationships of design thinking

Wednesday, September 23rd, 2009

Overview of Article: Interni magazine has this as the intro for several articles in this issue.  They make the case for Design Thinking as a better approach.

Thoughts on this Article: While there are many good points here, it almost sounds like Design Thinking is being presented as the solution to ALL problems.  We need to be careful not to oversell Design Thinking.  Promising more than it can deliver will quickly degrade the momentum that the process is gaining.

Magazine and Original Post Here

interni-594-cover-PF-639-1In the present crisis scenario, deep needs are emerging for a reformulation of values, activated on a collective level through the talent and passion of creative people (not just professional designers) who become the conveyors of a worldview, a new capacity to be concrete. In pursuit of new forms of pragmatism, we find not only the energy and character of the master, but also the new abilities of those who, through personal projects, prove they can enrich their own existence without simply following the directions already indicated by others.

In consumption, too, a perspective of ‘design thinking’ emerges, capable of grasping the quality of products, based on knowledge or perception, intuition or culture. The new rules of the game emerge form the new conception of personal happiness. (more…)

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