Design Thinking Blog » nightline

Inside Ideo – Deep dive part 1

@dTblog — Mon, 27 Jul 2009 23:27:13 +0000

Overview of this video: This is a must for anyone who is learning the Design Thinking concept and process. The following text gives a great explaination directly from Nightline. “How does the process of designing a better product work? To show you, Nightline went to Palo Alto, CA to the designers at IDEO, and gave them the toughest problem we could think of. Take something old and familiar like the shopping cart and completely redesign it in just five days.

IDEO’s unique brand of brainstorming is called ”Deep Dive,” a sort of total immersion into the problem at hand. It’s one company’s secret weapon for innovation.”
Thoughts on this segment of the video: I want to work there!

Inside ideo – deep dive part 2

@dTblog — Mon, 27 Jul 2009 23:23:28 +0000

IDEO’s unique brand of brainstorming is called ”Deep Dive,” a sort of total immersion into the problem at hand. It’s one company’s secret weapon for innovation.” View part 2.

Inside IDEO- Deep Dive part 3

@dTblog — Mon, 27 Jul 2009 23:18:51 +0000

IDEO’s unique brand of brainstorming is called ”Deep Dive,” a sort of total immersion into the problem at hand. It’s one company’s secret weapon for innovation.” View part 3

Thoughts on this segment of the video: Very cool product that backs up the whole process. This process could solve many problems.