Original Post 01.19.2007 by LukeW
Overview of Post: LukeW (Yahoo.com) shares his take on a talk from Design Thinking Guru Tim Brown.
Thoughts on this Post: It looks like LukeW has done a pretty good job of getting the facts out of the talk. I think he gives a GREAT summary of the main points that Brown made. This is worth printing out and referencing as you navigate the ever changing waters of Design Thinking.
I recently caught a talk by Tim Brown, CEO of IDEO, about the role of design in corporate innovation. Here’s what I heard:
- Design in everywhere these days especially on the minds of many CEOs many of whom don’t know how to make use of it.
- Designers have a unique process for solving problems that Tim refers to as design thinking. When most people think about design they tend to focus on the deliverables –the end results. Companies that view design as JUST making things pretty or are missing the point.
- Design thinking can be used to tackle a wide range of creative & business issues including developing strategies that help determine where a company can go in the future. Read the rest of this entry »