Posts Tagged ‘frog design’

The Myths of Design Thinking

Wednesday, September 2nd, 2009

believeOverview of Article: Adam Richardson, a product strategist, writer and a Creative Director at frog design takes on some of the “myths” that have come to be wildly held beliefs about those who use Design Thinking.

Thoughts on this Article: Adam has a good piece here- and addresses the fact that designers are not the answer to every problem.  Design itself creates many of the problems that Design Thinking works to fix.

Original Article Here at Adam’s Blog

Attending a couple of talks at the World Design Congress crystallized some of my concerns about how design thinking gets talked a lot about these days, and how designers are ascribed almost magical powers because of it. The talks by Tim Brown of IDEO and Roger Martin, dean of the Rotman School of Business, each touched on three “myths” about how designers think, and how designers can play a role in innovation and business. (more…)

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Fabio Sergio on Design Thinking

Saturday, August 29th, 2009

Lift_2Overview of Video: This is a talk from the LIFT Conference 2008. Fabio Sergio, Design and User experience strategist and creative director at frog design, focuses his presentation on Design Thinking and its role in creating habitable and desirable futures. He shows various examples to explain how people-centred design goes beyond usage or consumption and should be about culture and seeing people how people react to things within their own culture.

Thoughts on this Video: Really interesting look into the way that Design Thinking can be applied to issues well beyond products.  This focus us on the delivery of service, and how to make that effective using DT.  I think this may be more of a UX (user experience) talk than a DT process talk.  A bonus is some cool designs that may appear in the future.

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