Overview of Article: This is an interview with David Butler that is a follows up on the Fast Company Article and Business Week article that have drawn so much attention.
Thoughts on this Article: I like the questions that are raised and David Butler’s honesty in his answers. This is a great “rest of the story” to go with the original interviews.
Original Post and Comments HERE at Adaptive Path
by Henning Fischer
Photograph by Jake Chessum
Brandon Schauer and I (Henning Fischer) recently sat down with David Butler, VP of Design for the Coca-Cola Company and MX 2009 speaker. Here’s part 1 of “Designing on Purpose.”
[Henning Fischer] Could you tell us a little about yourself, your team, what you do for Coca-Cola and where you sit within the organization? Read the rest of this entry »