Posts Tagged ‘Bruce Nussbaum’

The Empathy Economy

Friday, September 25th, 2009

11.BruceNussbaum007Overview of Post: This one goes back a few years and reminds us of the early understanding of what Design Thinking was all about.

Thoughts on Post: Some great  references to the early foundational works and thoughts that got this field going.  It would be good to recapture some of this clarity.

Original Post Here at BusinessWeek

By Bruce Nussbaum

“Design thinking” can create rewarding experiences for consumers — the key to earnings growth and an edge that outsourcing can’t beat.

You can’t Six Sigma your way to high-impact innovation, but you can design your company to generate products and services that provide great consumer experiences, top-line revenue growth, and fat profit margins. That’s the sometimes-painful message CEOs in America are learning today. (more…)

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Design Thinking Battle

Friday, August 7th, 2009

business weekOverview of this Atricle: There is an ongoing debate about exactly what “design thinking” is and specifically about the term “design thinking”.  This article brings up a few of the perspectives.

Thoughts on this Article: Bruce does a good job of getting to the point:  Stop focusing on what it is called and go do it!

Posted by: Bruce Nussbaum on July 10 on BusinessWeek

Fred Collopy has a great blog item up at Fast Company on why he dislikes the “Thinking” part of the term “Design Thinking.” In essence, Fred argues that the best part of design is the “doing,” not the thinking and the focus on Design Thinking short-changes what designers can really do in education, health and other spaces outside their traditional consumer-oriented activities.

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