Overview of Post: Brian Matt jumps in from a designers perspective on the issues that arise with explaining what design, much less Design Thinking actually is…
Thoughts on this Post: I like this style of looking at the problem. Right now, there is a huge amount of ambiguity as Design Thinking gets more press, and the lines between design and Design Thinking are not understood.
What the Hell Have We Done to Design?
(Really Thinking about Design Thinking)
By Brian Matt, Founder & CEO, Altitude, Inc.
Hey, design-types, picture this…
I stroll into the neighborhood party with a swell bottle of wine in one hand and my lovely wife’s arm in the other. Three steps into the house, she peels off to greet her friends and I head for the kitchen to drop off the vino. I am immediately cut off by a doughy-faced but pleasant sort of fellow wearing black pants and a black mock turtleneck in June.
John Public: “Hi. I’ve been waiting for you to arrive. Jill said that you’re a designer.”
Me: “Yes, that’s right. I am a designer.”
John Public: “Were you ever on Project Runway? My wife loves that show.” Read the rest of this entry »