Overview: This is a quick look at the ways that a business can effectively utilize a Design Thinker in the ranks.Thoughts on this Article: Way too simplified! And again, there is an ambiguity on what a “designer” is. For IDEO, the Design Thinking process and skills revolve around the Industrial Design world. There are good points – PowerPoint for example- that we can all consider.
5 Ways Design Thinking Can Raise the Collective IQ of Your Business
Original Article HERE at Fast Company
Business executives love stability and the cold imperatives of logic. Ambiguity gives them fits. Designers, by contrast, can’t abide the status quo. “That tension never goes away between inventing the new and preserving the old,” Sam Lucente, vice president of design for Hewlett-Packard, said yesterday at a panel discussion conducted by the Cooper-Hewitt National Design Museum during its National Design Week. “It’s like navigating no man’s land,” he said.
The panel, entitled “The Business of Design,” addressed ways to integrate designers, and design thinking, into organizations that usually resist change. Here are some of their observations:
The most effective designers know instinctually how to navigate bureaucracies. They handle matters “often in subversive ways,” Lucente said. “They quietly figure out how to end run the system and get things done. They know how to work it.”