Thoughts on Post: I agree that we are in need of some clarification and perhaps differentiation in the various worlds that Design Thinking is being used. Most of my experience has been that each area mentioned below is using the skills of Design Thinking to impact a specific problem or system. It can be a product, service, or position. The process of Design Thinking is not limited or defined by any one field..
Recently, there has been a flurry of activity around some new terms, Design thinking and Design leadership. I think they are interesting terms, and describe some new directions for design. Design thinking, suggests to me, that designers have a different way of thinking – visual, abductive etc, which means that they have relevance outside of the product sphere (meaning also services).
Design leadership means two things to me. One is to achieve a leading position in the market through the strategic use of design (Apple comes to mind here… again). The second is to use design thinking in your role as a leader – that is – using design qualities in your leadership role. These are both exciting terms and a useful development from the design management term that has been around for quite some time. Read the rest of this entry »