Awakening Creativity with design thinking

A great talk by George Kembel of the Stanford D.School is available to watch online, so here are a few highlights from the talk that we find interesting here at Innoversity:
The d.school is the means of connecting different faculties in Stanford University. Students work in teams on real challenges with engineers, business students, designers and other varied disciplines on campus. They learn the design thinking process which is usually this:
empathy > define > ideate > prototype > test
Teams are not given a defined problem, based on the belief that half of businesses fail not because they didn’t solve the problem, but because they solved the wrong problem. Read the rest of this entry »

It has become almost a cliché to say that cross-disciplinary teams are a key component for successful