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Roger Martin on Design Thinking

Overview of Video: Roger Martin, dean of the Rotman School of Management at the University of Toronto, talks with BusinessWeek about the design approach to solving problems and how to apply it to recent events, including the financial crisis.
Thoughts on this Video: Martins’ definition of Design Thinking hit me as odd initially, by made more sense as the interview progressed.  I don’t always think Design Thinking has to create a “model”.  However, his definition may be more suited to the business world than some others.

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2 Responses to Roger Martin on Design Thinking

  1. […] discussed in The Opposable Mind. I’ll be glad to read more about this. You can also view a video interview that BusinessWeek conducted with […]

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  2. […] Roger Martin on Design Thinking Design Thinking Blog – PeopleRank: 2 – October 26, 2009 Roger Martin, dean of the Rotman School of Management at the University of Toronto, talks with BusinessWeek about the design approach to solving problems and how to apply it to recent events, including the financial crisis. Thoughts on this Video: Martins’… + vote […]

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