Design Thinking Blog

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Archive for the ‘Articles’ Category

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Comment9Overview: Tim Parsons gives us a look at some of the implications of the ‘everyone is a designer’ thinking that is becoming more and more popular.

Thoughts: I can see some validity to his position.  He is coming from the perspective of a professional designer. The skill set and training that this group brings to a design project is vital.  However, when it comes to designing things or products – to say that the end user should be ignored is a bit short sighted.  Many product designers have gone through the soul killing process of creating a beautiful work, only to have it changed over and over again until it can be produced for the masses.  Why not talk with those you are designing for from the beginning and bring beauty to a collaborative process.  Very few designers have the luxury of behaving like highly paid artists. Most have to live in the practical world of making a living.

Original Post and Comments HERE at BlueprintMagazine.com

The Myths of User-Centred Design

Tim Parsons

The extent to which members of the public not trained in design should be involved in the design process has become something of a hot topic over the past few years. Before the emergence of user-centred design, except for consulting market research reports or focus groups, designers were largely left alone to channel their predictions of the public’s desires and behaviour into their creations. Today in many areas of design and architecture, seeking the opinions of the public, and even designing with them, is now considered good practice. Global design consultancies such as IDEO expound the virtues of the designer acting as a facilitator, working in teams with non-designer stakeholders. Co-design has become a business model, both for companies selling research insights and as a means of enabling the public to have a more direct impact upon the look of the products they buy. Read the rest of this entry »

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Overview of this Article: This is a post covering the rise of demand and need for Designers – but describes “T’ shaped Designers – often also called “Design Thinkers”.

Thoughts on this Article: I like seeing the beginning of this wave – and hope that it continues.  The elements of Design Thinking and the skills of a Design Thinker have the potential to revolutionize many new start ups.  This should be fun to follow.

Original Article and comments HERE at TechCrunch

Earlier this week 500 Startups announced the creation of The d.fund, a designer-centric fund with the aim of increasing the number of startups co-founded by people who have design experience. As quite a few startups like Tumblr, YouTube, Android and Flickr have achieved success because of their designer founders, d.fund founder and 500 Startups designer Enrique Allen wants to foster a community that replicates their success.

Design is valued more right now than it ever has been, hence the Quora question “Why is there such a stunningly short supply of designers in Silicon Valley right now?” Indeed, Allen tells me that the new fund has one goal, “How do we address this problem that everyone and their momma wants a designer, and there’s none to be had?”

Well The d.fund’s solution is to ask 50 or so rockstar mentors in the field, like YouTube’s Christina Brodbeck, Facebook’s Ben Blumenfeld and Google’s Chris Messina to become mentors and/or contribute a minimum of 50K to the pool. When the fund hits 50 investors, it can then fund 50 design centered startups in return.

When asked whether the fund was looking specifically for a UX, UI, or just plain graphic designer founders, Allen told me he was looking for “T-shaped people” a.k.a people with in-depth experience in one area but a broad outlook and a wide range of experiences.

“It’s going to take a different breed, a new generation of designers that not only have visual ability, interaction ability, information architecture and everything from user research and discovery to design ethnography to really foster consumer innovation,” Allen said.

Word.

More in the interview, above.

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Overview of Article: There is a distinct skill called “Design” that is getting lost in all of the focus on Design Thinking.  As schools try to create multiple options for students, they are getting away from actually training the classical Designer.

Thoughts on this Article: I like Gadi and his insights. He is a hand’s on, real world designer that understands the demands that come with clients who expect quality.  This article reminds all of us that the whole Design Thinking movement is not simply the progression of Design, but rather the cousin of Design (I would say the brother of Design is the CAD). It is important that we do not diminish classical Design as we engage the growing world of Design Thinking, and that our schools find a clear way to distinguish between the nuances that are emerging.

Original article and discussion HERE at FASTCOMPANY.COM

American Design Schools Are a Mess, and Produce Weak Graduates

Famed designer Gadi Amit laments the lackluster quality of job applicants and their portfolios and wonders: Are design schools failing their students?

As head of a major Silicon Valley industrial design studio, I review hundreds or even thousands of portfolios every year. It is an essential part of my job as I look for the best people to join our growing team. Because the right mix of talent is so crucial to our success, I make it a principle to review every portfolio sent to us myself.

That commitment puts me in a bit of a tight spot, as I struggle to find the right way to say the right things to people whose high hopes I’m forced to dash. Despite the recent surge in interest in design careers, the quality of candidates’ portfolios seems to have stagnated or even diminished.

The problem has become increasingly acute. I’m eager to hire the next great class of designers, but to my dismay–and the dismay of many young hopefuls who’ve often spent many years and thousands of dollars preparing to enter the industry–I’m finding that the impressive academic credentials of most students don’t add up to the basic skills I require in a junior designer.

The quality of recent grads has stagnated or even diminished

Simply put, the design education system today is failing many aspiring young students. Read the rest of this entry »

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Overview: This addresses the ongoing conversation about the term “Design Thinking”

Thoughts: In all honesty, it really doesn’t matter, does it?  If people get the concept, and are able to be more effective in their processes, then who cares what it is called?  I do think the links in this post are worth following .

Original Post HERE at Peter Merholz site

I have a… complicated relationship with the phrase “design thinking”. Over 4 years ago, I wrote a post, “The Dark Side of Design Thinking” that looked at the shortcomings of the designer’s perspective, and even earlier, lamented how the phrase “design thinking” was being used to mean “thinking that I like,” and not really about design.

But then I also co-wrote a book that addresses the value of design approaches (and I’ve been known, in person, to say that it’s a book about “design thinking” that never uses the phrase “design thinking”).

I most recently blogged on Harvard Business about “Why Design Thinking Won’t Save You”, because I find myself, again, fed up with how people use this phrase in such a way that it’s essentially meaningless, and it seems to serve little more than helping sell design firms trying to be more strategic, or sell business magazines in desperate need of appearing hip.

The problem I faced in that post is that there’s no good alternative term for the kind of thinking I promote, which is a wildly multi-disciplinary approach. Dev tried with “hybrid thinking”, but I found that phrase too limiting. I considered “integrated thinking,” but it’s too vague, and too similar to Roger Martin’s integrative thinking. Perhaps the best term I found was “post-disciplinary,” ironically enough from IDEO’s Jane Fulton Suri (ironic because the rise of the phrase “design thinking” is pretty much all due to IDEO).

Something I don’t address in my post, but where I think there’s a real opportunity for exploration, is to identify how this wildly multi-disciplinary thinking actually does contribute to organizational success in the 21st century.

dTblog

Design thinking tips from the masters

Posted by @dTblog under Articles
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Overview of Post: A quick background to set up the links to 2 very good articles from someone who KNOWS what he is talking about.

Thoughts on this Post: I appreciate the desire that Jimmy Guterman has to get the rest of the articles out there.  We are often limited to how much space we have in writing and it causes some really good things to get cut.

Jimmy Guterman at 5:47 AM Tuesday, Mar 9, 2010

As Mark noted in his post introducing me, I’m winding down a stint as executive editor of MIT Sloan Management Review. One of my greatest pleasures during that assignment was developing a special report on design thinking. Most of what gets published about design thinking focuses on getting analytical types to think more creatively. Usually there are a bunch of examples from Apple and IDEO, leaving CEOs and CFOs more confident about arguing over which shade of mauve to use as the background on a web page. Instead of taking that approach, we wanted to deliver some more practical and global lessons. Thanks to my fellow editor Sean Brown, two of my favorite elements of that special report, usually locked behind a paywall, are now available to all.

In How to Become a Better Manager … By Thinking Like a Designer, I talk to two of the smartest people on the planet when it comes to presentations, Nancy Duarte and Garr Reynolds, and we talk about how to influence and persuade in different ways than executive usually do, regardless of whether you ever have to communicate via PowerPoint.

In How Facts Change Everything (If You Let Them), I sit at the feet of the information design giant Edward R. Tufte. He explains how businesses would think better, make better decisions, and present themselves more powerfully if only they would learn to talk — both internally and externally — in facts. (Late-breaking Tufte news: he has just been appointed to the Recovery Independent Advisory Panel. In other words, someone whose whole career has been about promoting accountability and transparency will now be able to do so in the context of public service. We’re lucky to have him.)

I hope you enjoy these newly freed articles. And I hope you learn something from listening to Duarte, Reynolds, and Tufte. I know I did.

Jimmy Guterman (website, blog, twitter) writes, edits, and produces things.

dTblog

Open Source Workshops

Posted by @dTblog under Articles, Design Thinking Teams
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Overview of Article: This is a look at Open Design City, how it came into being, and what the implications might be if this concept emerges as a solid trend.

Thoughts on this Article: OK – this is just marginally related to Design Thinking, but I thought it was worth making it available.  The underlying concept here is getting the end users involved in the actual creation and production process.  In a sense, it is taking Design Thinking and giving the end  users the actual tools to make what they think would work.

While that may sound fun – and probably would be a lot of fun to do – there are problems.  There is a reason that the DT process includes a collaborative process of varied perspectives.  It keeps the product or service from becoming self serving or ineffective.  Having the end user as the designer/creator/user would seem to be a very limiting perspective.

Original Article and comments HERE at FastCompany

A Peek at the Future of DIY: Open-source Workshops

Every product is beta!

DIY reigns in the virtual world. With so many old points of friction removed, we can freely and cheaply build our own blogs, e-books, and Web magazines. But making real, live stuff still seems like a slog reserved for those who know their way around a bandsaw.

Not anymore. The open-source revolution is putting product design in the hands of regular Joes. Take Berlin-based Open Design City (ODC). It’s a workshop in which anyone can learn to make just about anything, whether a bioplastic wallet (above) or a lamp made out of sweaters (up top). The recipe is simple: Gather people willing to share ideas and collaborate. Teach them to use a few power-tools. Then make things — cool things, not junk even your mother’d be too embarrassed to display.

It’s a movement that has the potential to upend traditional modes of industrial design and manufacturing — and even change how we consume products. “I strongly believe we’ll see more spaces emerging like this,” says Christoph Fahle, of Open Design City. “It’s not so much about scientific development, because this work doesn’t require rocket science. It’s more about creating the social interactions that invent new things. If you look at Facebook, it wasn’t just its technology that changed society; rather it was the social idea.” Read the rest of this entry »

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logo_ap_180Overview: This is a “rant” of sorts from Adaptive Path and the struggle they are experiencing with hiring Design interns.

Thoughts: I like this!  The struggle that they outline highlights where Design Thinking originated in the overall Design process.  The make a fantastic point that students who go to design school to become Design Thinkers are not going to be good designers.

Original Post and comments HERE at Adaptive Path

by Dan

It’s that time of year when Adaptive Path wades through stacks of design school students’ resumes, looking for summer interns and potential hires. As I was doing this, a trend that that I had suspected became clear to me: quite a few design schools no longer teach design. Instead, they teach “design thinking” and expect that that will be enough.

Frankly, it isn’t.

I was taught that design has three components: thinking, making, and doing. (Doing is the synthesis, presentation, and evaluation of a design; the bridge between thinking and making.) If all design schools are teaching is the thinking, well, they are missing the other two thirds of the equation. They have abandoned craft for craze. Thinking without the making and doing is almost useless in the job market, unless you want to work at Accenture or some other big consulting firm. It probably won’t help you get a job as a designer in a studio environment. You’d be better off getting a degree in Humanities; at least you would be well-rounded. Read the rest of this entry »

dTblog

Design Thinking and Innovation

Posted by @dTblog under Articles, Process
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Design Thinking and Innovation

Overview of Post: This is another overview of Design Thinking with one exception:  it goes into details of the process and gives other resources.

Thoughts on this Post: I like this.  When people ask me for a quick handout on Design Thinking, this may become my “go to” article.  Thanks Kendall!

Original Post HERE at FilterTalent.com by Kendall Hopwood

We’re not talking pixels or picas; we’re talking process.

I suppose tough economic times often divide people into two camps: those who want to play it safe and follow the straight and narrow road, and those who see crisis as a time for ideation and innovation.

A methodology for idea-generating, design thinking characterizes the latter group (whether they’re cognizant of it or not). And whether it’s your job hunt, your business strategy, or global warming you want to change, shifting your process—or your entire organization’s—towards  design thinking is a means of facilitating change and discovering new ideas.

Not a Degree, a Methodology

David Kelley, founder and chairman of IDEO and the man who coined the term “design thinking,” describes design thinkers as people who have “this creative confidence that, when given a difficult problem, we have a methodology that enables us to come up with a solution that nobody has before.”

Accordingly, the implications of design thinking aren’t contained in the arena of aesthetics alone. Design thinking applies to marketing and sales, philanthropy, conservation efforts, education, business, and everything in between.

Some Defining Characteristics of Design Thinking

Some people think creativity is purely a gift, a moment of divine inspiration. The notion of design thinking, however, implies that creativity and innovation can be fostered through a process, and as Linda Tischler says in her article on David Kelley, it’s a process not unlike the scientific method.

So what are some characteristics of design thinking, and how can it be applied to your creative vision, business strategy, or organizational processes? Read the rest of this entry »

dTblog

5 Ways Design Thinking Can Help…

Posted by @dTblog under Articles
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Overview: This is a quick look at the ways that a business can effectively utilize a Design Thinker in the ranks.
Thoughts on this Article: Way too simplified!  And again, there is an ambiguity on what a “designer” is.  For IDEO, the Design Thinking process and skills revolve around the Industrial Design world.  There are good points – PowerPoint for example- that we can all consider.

5 Ways Design Thinking Can Raise the Collective IQ of Your Business

Original Article HERE at Fast Company

BY Michael Cannell

Business executives love stability and the cold imperatives of logic. Ambiguity gives them fits. Designers, by contrast, can’t abide the status quo. “That tension never goes away between inventing the new and preserving the old,” Sam Lucente, vice president of design for Hewlett-Packard, said yesterday at a panel discussion conducted by the Cooper-Hewitt National Design Museum during its National Design Week. “It’s like navigating no man’s land,” he said.

The panel, entitled “The Business of Design,” addressed ways to integrate designers, and design thinking, into organizations that usually resist change. Here are some of their observations:

The most effective designers know instinctually how to navigate bureaucracies. They handle matters “often in subversive ways,” Lucente said. “They quietly figure out how to end run the system and get things done. They know how to work it.”

Read the rest of this entry »

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Thinking through Design Thinking

Posted by @dTblog under Articles, Ideo
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design thinkingOriginal Post and Comments HERE at Archis.org

Overview: The author is taking on the idea that Design Thinking is actually part of  Design as the Design discipline actually is and historically has existed.  Several different areas of thought are introduced, and contrasted with each other.

Thoughts on this: I would have to agree that the general notion that Design Thinking is simply a by product of Design is an incomplete/incorrect one.  Design Thinking is more like a child that has been born to a parent.  It is a young discipline that has the DNA of several established disciplines (most notably Design, (specifically Industrial Design) and Psychology/Sociology.

Thinking through Design Thinking

IDEO /Tim Brown, Bruce Nussbaum and Stanford d.school call it Design Thinking.

Michael Speaks, Michael Shamiyeh, Bruce Mau talk about Design Intelligence,

Nigel Cross writes about Designerly ways of knowing (one of the best books i’ve read so far on design thinking).

All these ideas deal with design as process rather than object. They all articulate and confirm the idea that there is a ’specific way of thinking that is unique to design’ and ‘that this way of thinking is applicable on any problem’ It is a way of seeing, understanding and making the world, and the ‘design way’ is a universal way, there is no problem that can not be solved, … or so it seems (this is one of the claims of Bruce Mau’s Massive change exhibit and book anyway).

Although one has to acknowledge a certain naivety behind this idea, it is non the less very appealing, especially for a designer, or well … an architect like myself.


Read the rest of this entry »