Overview of Video: This is an interview with Nadja Schnetzler of the BrainStore…an idea design firm located in Switzerland
Thoughts on this video: This is a solid company that is using the ideas of Design Thinking to make better products and services. This video gives several good looks at tools and techniques used by the team.
Overview of Post: Helene Cahen gives a real world look at using Design Thinking in her consulting business, and breaks it down into three main areas of focus.
Thoughts on Post: I always like to see how people are able to apply the Design Thinking concepts and principles to their work. Helene gives a good breakdown of the process, but also show the continued “grayness” of defining the difference of Design Thinking and Human Centered Design and User Experience.
Original Post at Creative Problem Solving Institute website
Posted by: Helene Cahen
Design Thinking is best defined as applying the principles and mind-sets used by designers and architects, in other fields that require innovation. Non-designers can learn to use and apply the mind-sets and process to those challenges that require innovation. Design Thinking presents a creative problem solving approach that is somewhat similar to CPS, but focuses on areas that CPS does not fully articulate given its origin in the design world. In the past couple of years, I have integrated design thinking not only into my consulting business practice (I do training and facilitation around innovation) but also as a different way of thinking. Here are the three mind-sets that have made the deepest impact for me. Read the rest of this entry »
Overview of Video: This is a talk from the LIFT Conference 2008. Fabio Sergio, Design and User experience strategist and creative director at frog design, focuses his presentation on Design Thinking and its role in creating habitable and desirable futures. He shows various examples to explain how people-centred design goes beyond usage or consumption and should be about culture and seeing people how people react to things within their own culture.
Thoughts on this Video: Really interesting look into the way that Design Thinking can be applied to issues well beyond products. This focus us on the delivery of service, and how to make that effective using DT. I think this may be more of a UX (user experience) talk than a DT process talk. A bonus is some cool designs that may appear in the future.
