My business partner John and I have recently started working with the Beal Centre, a design institute in Toronto, to invent and extend the application of ‘aware’ personal portable electronic devices. The chemistry between us is intriguing, as we each bring very different skills to the table. The Beal mandate is “to enhance education with new methodologies in imaginative thinking, explore ways of improving the human condition, and contribute to the development of knowledge and economic well-being…using research exploration to push the limits of the imagination and arrive at breakthroughs in products, services, communications, systems or experiences.” (more…)
Overview of Article: This is an overview of the Design Thinking process with a particular focus on IDEO and some of their projects. It also gives a look at an interesting project of managing the lines that people find themselves standing in for long periods of time.
Thoughts on this Article: This reminds me of the Nightline “Deep Dive” video that took the same approach: Overview of the company and then a project. In Nightline’s case, they project was a new product (shopping cart), for Wired, it is more of a social process innovation. This also tracks with IDEO’s change in focus over the past 10 years.
It’s the hot design company hired by Apple to create its first mouse, (and by Microsoft to create its second), by the Post Office to rework the postbox, by Muji to create its wall-mounted CD player and by Procter & Gamble to reinvent toothpaste tubes. It made the Nokia N-gage, the Palm V and the Head Airflow tennis racquet.
Now IDEO is being retained by Barack Obama’s White House to help to reinvigorate the American civil service; by the government of Iceland to help the country to innovate its way out of financial crisis; and by the Kellogg Foundation to reinvent education. (more…)
Overview of this Post: The d.school at Stanford has a bootcamp for students of Design Thinking. This article is an update on the projects and experiences of the participants.
Thoughts on this Post: It is interesting to see the process play out with those who are just learning the concepts. This update also crosses into social uses of Design Thinking.
Our Bootcamp students wrapped up their second design projects this week, and the results were spectacular.
Twelve teams spent three weeks using the design process to re-invent “the Golden Years” for rebellious Baby Boomers. Students were asked to give particular focus to the empathy phase of the process, and develop a strong user Point of View (POV). (more…)
Overview of Article: This is an interview with David Butler that is a follows up on the Fast Company Article and Business Week article that have drawn so much attention.
Thoughts on this Article: I like the questions that are raised and David Butler’s honesty in his answers. This is a great “rest of the story” to go with the original interviews.
Brandon Schauer and I (Henning Fischer) recently sat down with David Butler, VP of Design for the Coca-Cola Company and MX 2009 speaker. Here’s part 1 of “Designing on Purpose.”
[Henning Fischer] Could you tell us a little about yourself, your team, what you do for Coca-Cola and where you sit within the organization? (more…)
In reading business magazines and new book titles, it seems that the world is getting curious as to what Design Thinking is all about – or maybe wondering if there is money to “found” in this new concept.
For those of us who teach and practice Design Thinking, there is still a huge debate over the “true” definition and whether the process that is used should even be called “Design Thinking”. Our internal debate can be challenging at times.
What we do agree upon is that the single most significant contribution of Design Thinking is that it offers a holistic approach to solving problems/creating products. “Holistic” in that it is not self limiting – it does not focus one “type of knowledge” or “school of thought” to find possible solutions. (more…)
Overview of Video: Roger Martin, dean of the Rotman School of Management at the University of Toronto, talks with BusinessWeek about the design approach to solving problems and how to apply it to recent events, including the financial crisis. Thoughts on this Video: Martins’ definition of Design Thinking hit me as odd initially, by made more sense as the interview progressed. I don’t always think Design Thinking has to create a “model”. However, his definition may be more suited to the business world than some others.
Overview of Post: Robert Fabricant is leading a group of Social Innovators through steps of the Design Thinking process during a conference.
Thoughts on Post: Robert touches on one of the biggest challenges that Design Thinking faces when applied to the social/human application: How do you create an effective rapid prototyping experience? I look forward to reading his thoughts on this.
Robert Fabricant will be reporting live this week from PopTech’s 2009 conference, America Reimagined.
Every year (at least for the last two) I have had the honor of serving as part of the core faculty of the PopTech Fellows Program. This means I’m involved in the planning stages for this five-day retreat. No matter how much time I spend preparing for the program, I’m always astounded when I finally meet the fellows. It’s difficult to comprehend the variety of innovations that this incredible group is driving, from virtual mobile phones and paper diagnostics to batteries made of common soil and building materials made of mushrooms. What’s even more astounding is the fact that the people driving these ideas are both incredibly special and shockingly ordinary.
My role is to introduce them to the design process–to provide some tools to help them think through and challenge the assumptions they’re making about their interventions. As always, I’m struck by how open-minded and creative these social innovators are (otherwise they would not have achieved anything close to the outcomes they’ve already seen). Creativity is not something they chose as an identity or practice–it’s a means, not an end. They many not spend a great deal of time talking about design, but research, prototyping, and abductive reasoning are at the heart of their work. (more…)
Overview of this Post: This is a quick look at the concept of Design Thinking in a business environment.
Thoughts on this Post: I like the graphic representation of this process and thoughts offered.
When design principles are applied to strategy and innovation the success rate for innovation dramatically improves.
Engineering, medicine, business, architecture, and painting are concerned not with the necessary but with the contingent—not how things are but how they might be—in short, with design. (Simon, 1996, p. xii.)
A design mind-set is not problem-focused, it’s solution focused, and action oriented. It involves both analysis and imagination in problem-solving. Design thinking is at the core of effective strategy development and organizational change. (more…)
Parallel design is a method where alternative designs, often interface designs, are created by two to four design groups at the same time. The aim is to assess the different ideas before settling on a single concept for continued development. The design groups work independently of each other, since the goal is to generate as much diversity as possible. Design groups should not discuss their designs with each other until after they have produced their draft design concepts and presented them in a design workshop. The final design may be one of the designs or a combination of designs, taking the best features from each. (more…)
Overview of Post: The d.school at Stanford has a website for their k12 group that is focused on teaching design thinking to school aged kids. This is a graphic from that site.
Thoughts on this Post: This graphic and yesterdays video are from the same source (d.School) and are both really good resources.
Understanding is the first phase of the design thinking process. During this phase, students immerse themselves in learning. They talk to experts and conduct research. The goal is to develop background knowledge through these experiences. They use their developing understandings as a springboard as they begin to address design challenges. (more…)